PLÚ SWIMWEAR
Services
Art Direction, Branding
Published
2026
About this project
The challenge was to create a brand that felt contemporary and refined while capturing the effortless spirit of Mediterranean summers.
We developed a visual identity rooted in natural elegance, authenticity, and understated luxury, translating the brand’s values into a cohesive system across every touchpoint. Inspired by sun-washed landscapes, coastal living, and timeless femininity, the identity balances sophistication with a sense of ease.
The result is a distinctive swimwear brand designed for women who value quality, simplicity, and a deeper connection to the places and moments that inspire them.




PLÚ is a swimwear and resort wear brand inspired by the Mediterranean way of life. Designed and produced in Portugal, its collections celebrate simplicity, femininity, and timeless summer dressing through carefully crafted capsule pieces.



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