Services

Art Direction, Branding, Content Creation

Published

2025

About this project

The challenge was to create a fragrance brand that felt timeless, refined, and deeply rooted in the tradition of French perfumery, while remaining relevant to a contemporary luxury audience.

We developed a visual identity inspired by the idea of legacy — transforming perfume from a product into a personal signature. Every element, from typography to packaging, was designed to evoke rarity, craftsmanship, and quiet sophistication.

The result is a brand universe that balances heritage and modernity, positioning LÉGENDE as a distinguished perfume house where every fragrance is designed to become part of a lasting story.